Design, Development
& Support

A good website should do more than look impressive. It should communicate clearly, guide people towards the right information and make it easier for them to take action.

I begin by understanding your organisation, your audience and the role your website needs to perform. From there, I develop a clear structure and visual direction that balances brand, usability and business objectives.

Every design decision should have a reason... whether that is improving navigation, simplifying a complex message, supporting conversion or making content easier for your team to manage.

Websites often run into problems when design and development are treated as completely separate disciplines. An idea may look impressive in a mock-up but become unnecessarily complicated, expensive or difficult to maintain once development begins.

Because I work across both design and development, technical considerations are addressed throughout the creative process. This results in websites that retain the strength of the original design while remaining responsive, accessible, maintainable and practical to use.

I primarily develop websites using WordPress and Webflow, selecting the platform and technical approach according to the project’s content, functionality, editing requirements and long-term goals.

An effective online store needs to support more than product listings and payments. It must make products easy to find, purchasing straightforward and ongoing management practical for the people running the business.

I design and develop e-commerce websites around your products, customers and sales processes. Depending on the project, this may include product and category architecture, custom purchasing journeys, payment integration, customer accounts, specialised pricing, quote requests or connections with other business systems.

The aim is not simply to put your catalogue online. It is to create an e-commerce experience that works for both your customers and your internal team.