Strategy & Advisory
I help organisations make clearer, better-informed decisions about websites, digital platforms and broader digital initiatives.
Whether you are planning a new website, reviewing an agency proposal or developing a longer-term digital roadmap, I provide practical, objective advice grounded in more than 18 years of hands-on industry experience.
Digital projects can become complicated... and expensive... when objectives, requirements and responsibilities have not been clearly defined from the outset.
I work with organisations to understand what is working, identify what is holding them back and determine what should happen next. This may involve reviewing an existing digital presence, planning a new web presence, assessing a proposed technical solution or developing a staged roadmap for future improvement.
My role is not to recommend technology for technology’s sake. It is to help you understand your options, manage risk and make decisions that support your wider organisational goals.
You may already have an agency, developer or internal team involved but need an experienced third party to review the proposed approach.
I can independently assess project proposals, scopes, estimates, platform recommendations and technical plans. I translate complex information into straightforward advice, identify potential gaps or risks and help you determine whether the proposed solution is appropriate for your organisation.
Where additional expertise is required, I can also help identify suitable specialists, agencies or technical partners without tying the recommendation to a particular provider.
Digital Roadmaps
A practical, prioritised plan for improving your organisation’s digital presence, systems or customer experience over time.
Roadmaps can identify immediate improvements, longer-term initiatives, dependencies, indicative priorities and the order in which work should be undertaken.
Website strategy & planning
Clear direction for a new website or major redevelopment before design and development begin.
This can include objectives, audience needs, content requirements, functionality, integrations, platform considerations and a recommended project approach.
Independent project & proposal reviews
An objective assessment of an agency proposal, development scope, technical recommendation or project plan.
I can help you understand what is being proposed, identify omissions or unnecessary complexity and determine whether the approach, costs and deliverables appear appropriate.
Audits & opportunity analysis
A structured review of your existing website, digital platforms or broader digital environment.
The process identifies what is working, where users or internal teams are encountering friction and which improvements are likely to deliver the greatest value.
Scope & requirements development
Clear documentation that defines what a project needs to achieve before it is sent to agencies, designers or developers.
This may include business requirements, user needs, functionality, integrations, assumptions, exclusions and acceptance criteria—giving potential suppliers a more consistent basis for their recommendations and estimates.
Let’s bring some
clarity to your next
digital project
Whether you are starting with an idea, reviewing a proposal or trying to get an existing project back on track, I can help you understand the options and decide on a practical way forward.